Watch this if you are coming on the Tayelet from the South

Watch this if you are coming from Ben Gurion Boulevard

Watch this if you are coming by car

Watch this if you are coming on the Tayelet from the North


We hold all classes at Crossfit Tel Aviv, which is in Kikar Atarim (167 Hayarkon) at the intersection of Sderot Ben Gurion and Hayarkon Street. It is very near to Gordon Beach. We are on the first level, next to the stairs and looking out to Gordon Beach and the Herod’s Hotel pool.

If you are coming from the beach, walk up one flight of stairs to the Kikar and we will be on the right hand side across from the entrance to Herod’s Hotel pool. If you are coming from the top of the Kikar where Ben Gurion ends, walk to the far left corner (near the Panorama restaurant), go down 2 flights of stairs toward Gordon Beach and we will be on the left. If you have any trouble finding us, you can call us at 054-2195159 or 077-4331853.

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Amiram Eini

Amiram has over 20 years of martial arts experience – including training in Muay Thai, Krav Maga, Wing Chun Kung Fu, Brazilian Jiu Jitsu and MMA. He has competed on the national and international levels in multiple disciplines, having taken home a gold medal in BJJ European Cup, first place in the 2014 BJJ Israel Open and victories in several amateur MMA fights. He started his coaching career in 2000 and considers martial arts to be the backbone of his life because of it’s emphasis on integrity and the line it allows him to draw between pride and humility.

Alon Sasson



Barak is a certified Krav Maga instructor from the Wingate Institute. He formerly served as a Krav Maga instructor in the Israeli Defense Forces and has more than 14 years of coaching experience.

Gal Shkedi

Gal has been a coach for over 5 years and serves in the IDF under a “Competitive athletes” program for the sport of Brazilian Jiu Jitsu.

He has extensive competitive experience both locally and internationally and holds impressive accolades such as Israeli National Champion, 2nd place finish at the European Championship and 5th place at the World Championship.

He currently trains under professor Ido Pariente.

Gal aspires to be a world renowned instructor/teacher/coach and has a passion to teach his students the art of Jiu Jitsu.

Lev Magen

Lev Magen is a former professional MMA Fighter and a Brazilian Jiu Jitsu black belt under Ido Pariente. He started training in various martial arts as a young kid before moving to BJJ in 2001. Lev’s first professional MMA fight was in 2010 and he has a career record of 4-0, including an appearance on The Ultimate Fighter Season 16 where he competed for a spot in the UFC. Lev has been coaching both professional fighters and recreational athletes since 2010 with the goal of helping all of his students to achieve their full potential as athletes and as human beings.

Olga Rubin

Olga Rubin is a professional Brazilian Jiu Jitsu competitor and MMA fighter. Although she only started fighting in 2012, Olga has already achieved many successes in her career. Her accomplishments include gold medals at the BJJ North Open Championship in 2014 & 2015, Copa de Israel 2015, JJIF Israeli Championship 2015, and Abu Dhabi no-gi 2015. She also has an undefeated record of 4-0 in her MMA career including victories at Bellator 164 and 188. She has been an active coach since 2013 when she earned her Personal Coaching Certificate from the Wingate Institute, and has since trained athletes in martial arts, functional training, and CrossFit.

Roee Cohen

Roee Cohen, who was born and raised in Israel, has been training and competing in Brazilian Jiu Jitsu since 2009. He is a purple belt student of Roy Pariente and has trained in Brazil under Ricardo Vieira of Checkmat BJJ. Roee has competed in national and international BJJ and MMA competitions, taking home medals and trophies from over 10 of those tournaments ranging from 1st to 3rd place. Roee began his coaching career in 2012 with a Mixed Martial Arts Instructor Certification from Wingate Institute and has since trained athletes that have competed in and won both BJJ and MMA competitions.

Eyal Sade

Eyal Sade is a trainer of Classic Boxing, Kickboxing and Muay Thai. He lives and breathes martial arts and started practicing various disciplines from a very young age. Eyal has served as a trainer since 1995 in various institutes in Israel and around the world. He received his Muay Thai coaching certificate from The Wingate Institute and has gained experience fighting in both Israel and Thailand.

Adi Rotem

Adi Rotem began actively training in martial arts over 30 years ago at the age of 5. She developed her Thai-boxing abilities in the world famous House of Legends “VOS GYM” in Amsterdam. Adi has a well decorated career in amateur and professional matches and, in 2012, became the, W.F.C.A. Thai-boxing World Champion. She was also the WAKO K-1 World Champion from 2009-2011 and has an extensive record of over 50 licensed matches. Adi became a certified instructor in Dennis Survival Jiu Jitsu in 1997. She was a Krav Maga instructor for the Israeli Defense Forces from 1998-2000. Afterward, she expanded her knowledge of martial arts and competed in Muay Thai fights around the world. She later became a certified kickboxing coach and fitness instructor who has trained hundreds of athletes, including youth and adults, in the discipline of Muay Thai.